Our Story


Bites of Luv began with one girls mission to create the perfect plant-based chocolate chip cookie that could satisfy ANYBODY’s cookie craving!

The inspiration of animal lover, lifelong vegetarian, devoted mother, and Venice Beach local Jennie Bobert. She has since inspired a range of plant-based, soy-free, gluten-free, and guilt-free products that are now available nationwide.  

Removing the junk without compromising on great taste remains at the heart of this homegrown company. Jennie continues to create her original recipes all made with the most important ingredient, Luv!